Within one year Joy became Babyfirst's best-selling car safety seat in China.

Assignment

Design a safety car seat for three age groups, 0+, 15 months – 4 years and  3 – 6 years. Design the installation/use in such a way that misuse is avoided. Integrate the intelligent HUGGINGO system to for ease of use and to prevent misuse. Integrate side impact protection system and a heating and fan system.

Client
Baby First / Max Inf

 

Year

2021

Services
Design

Engineering support

Awards
  • Red Dot Winner 2021

A high-end, interactive car safety seat, that is all about user-friendliness

By focusing on user-friendliness we designed a high-end, interactive car seat, suitable for newborn babies up to children of 6 years old. The soft shapes, the flowing contour lines and the intuitive interaction form a human-friendly unity with the safe cocoon of security of the seating area.

It's all in the details

The hexagonal grid at the rear creates a dynamic ventilation pattern and reinforces the smart character of this child safety seat. With the integration of the mesh design in a large area, it keeps the air circulated and ventilated, providing a comfortable riding experience for children.

Reinforced by smart technology

Joy is equipped with the unique smart HUGGINGO system. The friendly display provides the user of essential safety information and enables them to control the heating and ventilation, to guarantee the safety and health of children. The interactive sensors will inform the user in case of wrong installation or a detached safety belt during the ride.

Reinforced by smart technology

Joy is equipped with the unique smart HUGGINGO system. The friendly display provides the user of essential safety information and enables them to control the heating and ventilation, to guarantee the safety and health of children. The interactive sensors will inform the user in case of wrong installation or a detached safety belt during the ride.

Joy was developed for a wide age group, from newborn babies up to children of 6 years old

Joy was developed for a wide age group, from newborn babies up to children of 6 years old. To design a seat that could transport such a large group safely and comfortably was a huge challenge and had an enormous impact on the construction and the design of the seat. The different installation types based on 3 age sectors enables the user to easily install the seat. The inclination and rotation of the seat can be adjusted with just one hand!

Ideation & Concept development