Create a strong and modern brand image that is in line with the values of WiTechs and can be translated for the entire product line. Ecoclean, the flagship wire cleaning machine is the starting point for the implementation of the new brand identity. The established styling will then be expanded onto several other machines.
Client
WiTechs
Year
2022
Services
Design
Engineering support
A strong and recognizable machine
The WiTechs machines are heavy, strong and reliable. Now their body underlines this robustness, by establishing a clear character with the ‘X’ and two functional, recessed surfaces. Color and graphics are used to keep the appearance clean and balanced, while masking dust pollution more effectively.
Integrated panel for optimized control
The recessed surface in the lid of the Ecoclean, faces the operator and keeps the control right where it’s most needed. During maintenance, the operator is still able to reach the control panel, while the design allows them to get closer and reach farther into the machine. The smoothly integrated button layout is cutout from the lid and further enhances the reachability when the lid is open. Thanks to the new app the understanding of the machines is deepened.
Powerful and coherent family
By using the recessed surfaces functionally, for better reachability and handling of the machine, the form language translates to machines of other formats and sizes. The integrated interface further adds to the new WiTechs personality and is in line with the clean graphic language and reduced color scheme.
Powerful and coherent family
By using the recessed surfaces functionally, for better reachability and handling of the machine, the form language translates to machines of other formats and sizes. The integrated interface further adds to the new WiTechs personality and is in line with the clean graphic language and reduced color scheme.
The machine with the X-Factor
