Create a strong and modern brand image that is in line with the values of WiTechs and can be translated for the entire product line. Ecoclean, the flagship wire cleaning machine is the starting point for the implementation of the new brand identity. The established styling will then be expanded onto several other machines.
A strong and recognizable machine
The WiTechs machines are heavy, strong and reliable. Now their body underlines this robustness, by establishing a clear character with the ‘X’ and two functional, recessed surfaces. Color and graphics are used to keep the appearance clean and balanced, while masking dust pollution more effectively.