The client’s brief for the antennas focused on creating a product that seamlessly blends high functionality with aesthetic appeal. They wanted an antenna design that could integrate smoothly into modern interiors while also offering a variety of options to cater to different customer preferences.
Client
One for All
Year
2024
Services
- CMF Studies
- Product Design
- Engineering
An outstanding line-up in a variety of flavours
Introducing our new line of TV antennas, designed to seamlessly blend into your living space. The first version features rich fabric and wood textures, transforming the antenna into an elegant interior piece. The second version maintains the same sleek design but substitutes fabric with an innovative, eco-friendly pattern—offering a cost-effective and sustainable alternative without compromising on style. Both versions deliver top-quality performance, while elevating the aesthetic of any modern home.
Surface-enhancing line pattern
The line pattern was carefully designed to create a unique visual identity while maintaining a modern and minimalist aesthetic. We wanted to ensure the pattern added depth and texture without overwhelming the design, so we focused on clean, subtle lines that provide a sense of movement and elegance. This approach allows the antenna to blend seamlessly into different environments, offering both a visually appealing and functional solution. The pattern not only enhances the overall look but also aligns with the sustainable, eco-friendly philosophy behind the product.
Premium look & feel
The Mugshott is made out of carefully chosen materials with premium finishes, giving the portable coffee maker a stylish look and long durability. The coffee machine is available in 3 colours, selected through extensive CMF studies to find the most powerful colours to match Mugshott’s brand experience.
The perfect blend of fabric, wood, and functionality
For the antenna with fabric and wood, we carefully selected materials that blend both natural and tactile elements. The fabric adds a soft, textured feel, while the wood brings a warm, timeless touch, elevating the antenna into a statement piece for the home. This design choice was made to ensure the product doesn’t just function but also seamlessly integrates into interior spaces, combining modern technology with high-quality materials for an aesthetically pleasing result.
CMF (color, material, finishes) moodboards
We go beyond digital representations by also using real materials to create physical moodboards, allowing us to truly feel and experience textures, colors, and finishes. This hands-on approach helps us better understand the sensory aspects of a design, ensuring our concepts are both visually and tactically aligned with market trends. By engaging directly with the materials, we can create more authentic and impactful designs that connect with both current and future consumer preferences.
